On September 11, 2023, the Superintendence of Industry and Commerce (“SIC”), as the competent authority to issue instructions regarding the protection and processing of personal data in Colombia, issued External Circular No. 01 of 2023, which regulates the processing of Personal Data for advertising, marketing or political and electoral prospecting purposes, specifically within the framework of the 2023 territorial elections, which will be decided next October 29.
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